A few months ago, a merchant complained that their newsletter efforts were creating poor returns with readership below 8%. After executing the techniques I'm about to share, their open rates improved to 37% and sales rose by two hundred eighteen percent.
When I established my e-commerce business three years ago, I was sure that our distinctive products would be enough. I dismissed market research as a waste of time – a mistake that nearly ruined my entire company.
Successful methods included:
- Sector analyses with regionally-focused statistics
- Management discussions with respected Saudi authorities
- Case studies from regional initiatives
- Online seminars addressing locally-relevant issues
Important image aspects to consider:
- Appropriate representation of people honoring cultural norms
- Color choices with understanding of traditional meaning
- Structures and environments that align with Saudi heritage
- Care with particulars that show local knowledge
- Heritage designs integrated tastefully
For a financial services client, we created a material collection about household money management that included Islamic financial principles. This information outperformed their former generic investment tips by four hundred seventeen percent in engagement.
After extended periods of underwhelming results despite substantial marketing investments, their optimized messaging methodology produced a significant growth in connection and a substantial rise in conversion.
Not long ago, my local business was barely surviving to attract new customers. Our website was nowhere to be found in Google search results. That's when I made the decision to explore professional website ranking help.
- Seventy-three percent increase in organic traffic
- First page rankings for twelve high-value keywords
- Forty-one percent rise in leads from our online presence
- Considerable boost in customer acquisition
Important elements included:
- Mother-tongue writers for dual content
- Contextual modification rather than direct translation
- Harmonious company tone across dual languages
- Script-optimized search optimization
I use a simple spreadsheet to track our competition's pricing adjustments every week. This has helped us to:
- Spot cyclical promotion cycles
- Recognize special offer strategies
- Understand their cost structure
I spend at least 120 minutes each regularly reviewing our competitors':
- Website structure and UX
- Articles and content calendar
- Digital channels engagement
- Customer reviews and ratings
- Keyword strategy and performance
I advise classifying competitors as:
- Main competitors (offering equivalent solutions)
- Indirect competitors (with limited resemblance)
- Emerging disruptors (new businesses with game-changing potential)
Initiate by mapping ALL your competitors – not just the obvious ones. Throughout our SEO providers Riyadh analysis, we identified that our biggest threat wasn't the well-known company we were tracking, but a recent business with an unique approach.
Important elements:
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Classical vs. colloquial Arabic application
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Local speech variations suitable for the intended users
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Titles employment reflecting suitable honor
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Religious expressions employed with understanding
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Metaphors that connect with Saudi society
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Place the most important content in the top-right section of the viewport
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Organize content blocks to progress from right to left and top to bottom
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Use more prominent visual emphasis on the right side of symmetrical layouts
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Ensure that indicating icons (such as arrows) orient in the correct direction for RTL designs
I currently utilize several resources that have significantly upgraded our competitor analysis:
- Keyword trackers to track rivals' keyword performance
- Brand monitoring platforms to track competitors' digital footprint
- Website analysis platforms to monitor changes to their digital properties
- Communication monitoring to get their campaigns
Recently, I witnessed as three rival companies poured resources into developing their business on a specific social media platform. Their attempts flopped as the platform proved to be a mismatch for Awaker.Info our market.
As someone who has created over 30 Arabic websites in the recent years, I can assure you that applying Western UX standards to Arabic interfaces simply doesn't work. The special features of Arabic language and Saudi user expectations require a specialized approach.
- Relocated product images to the left portion, with product specifications and buy buttons on the right
- Modified the photo slider to move from right to left
- Incorporated a custom Arabic typeface that maintained readability at various scales
If you're developing or revamping a website for the Saudi market, I advise working with specialists who really grasp the complexities of Arabic user experience rather than just adapting Western interfaces.
Key channel insights:
- Messaging apps as primary engagement platforms for user assistance
- Ephemeral platforms functioning extremely effectively for specific segments
- Motion content consumption at significantly higher levels than global averages
- Twitter substantial effect on social conversation
- Instagram notably successful for premium companies