From 732d56bf1854ce80ae9a7ec11571c44c45928788 Mon Sep 17 00:00:00 2001 From: Mollie Shepard Date: Tue, 5 Aug 2025 08:02:13 +0000 Subject: [PATCH] Add 'Why Market Research Changed My Business' --- Why-Market-Research-Changed-My-Business.md | 87 ++++++++++++++++++++++ 1 file changed, 87 insertions(+) create mode 100644 Why-Market-Research-Changed-My-Business.md diff --git a/Why-Market-Research-Changed-My-Business.md b/Why-Market-Research-Changed-My-Business.md new file mode 100644 index 0000000..841f80f --- /dev/null +++ b/Why-Market-Research-Changed-My-Business.md @@ -0,0 +1,87 @@ +A few months ago, a merchant complained that their newsletter efforts were creating poor returns with readership below 8%. After executing the techniques I'm about to share, their open rates improved to 37% and sales rose by two hundred eighteen percent. + +When I established my e-commerce business three years ago, I was sure that our distinctive products would be enough. I dismissed market research as a waste of time – a mistake that nearly ruined my entire company. + +Successful methods included: +* Sector analyses with regionally-focused statistics +* Management discussions with respected Saudi authorities +* Case studies from regional initiatives +* Online seminars addressing locally-relevant issues + +Important image aspects to consider: +* Appropriate representation of people honoring cultural norms +* Color choices with understanding of traditional meaning +* Structures and environments that align with Saudi heritage +* Care with particulars that show local knowledge +* Heritage designs integrated tastefully + +For a financial services client, we created a material collection about household money management that included Islamic financial principles. This information outperformed their former generic investment tips by four hundred seventeen percent in engagement. + +After extended periods of underwhelming results despite substantial marketing investments, their optimized messaging methodology produced a significant growth in connection and a substantial rise in conversion. + +Not long ago, my local business was barely surviving to attract new customers. Our website was nowhere to be found in Google search results. That's when I made the decision to explore professional website ranking help. + +* Seventy-three percent increase in organic traffic +* First page rankings for twelve high-value keywords +* Forty-one percent rise in leads from our online presence +* Considerable boost in customer acquisition + +Important elements included: +* Mother-tongue writers for dual content +* Contextual modification rather than direct translation +* Harmonious company tone across dual languages +* Script-optimized search optimization + +I use a simple spreadsheet to track our competition's pricing adjustments every week. This has helped us to: +* Spot cyclical promotion cycles +* Recognize special offer strategies +* Understand their cost structure + +I spend at least 120 minutes each regularly reviewing our competitors': +* Website structure and UX +* Articles and content calendar +* Digital channels engagement +* Customer reviews and ratings +* Keyword strategy and performance + +I advise classifying competitors as: +* Main competitors (offering equivalent solutions) +* Indirect competitors (with limited resemblance) +* Emerging disruptors (new businesses with game-changing potential) + +Initiate by mapping ALL your competitors – not just the obvious ones. Throughout our [SEO providers Riyadh analysis](https://git.easyhoster.ru/phillishutchen/business-solutions-ksa-8034/wiki/Exploring+UX+Design+in+Saudi+Arabia%253A+Trends%252C+Challenges%252C+and+Opportunities), we identified that our biggest threat wasn't the well-known company we were tracking, but a recent business with an unique approach. + +Important elements: +* Classical vs. colloquial Arabic application +* Local speech variations suitable for the intended users +* Titles employment reflecting suitable honor +* Religious expressions employed with understanding +* Metaphors that connect with Saudi society + +* Place the most important content in the top-right section of the viewport +* Organize content blocks to progress from right to left and top to bottom +* Use more prominent visual emphasis on the right side of symmetrical layouts +* Ensure that indicating icons (such as arrows) orient in the correct direction for RTL designs + +I currently utilize several resources that have significantly upgraded our competitor analysis: +* Keyword trackers to track rivals' keyword performance +* Brand monitoring platforms to track competitors' digital footprint +* Website analysis platforms to monitor changes to their digital properties +* Communication monitoring to get their campaigns + +Recently, I witnessed as three rival companies poured resources into developing their business on a specific social media platform. Their attempts flopped as the platform proved to be a mismatch for [Awaker.Info](https://Awaker.info/home.php?mod=space&uid=7197956&do=profile&from=space) our market. + +As someone who has created over 30 Arabic websites in the recent years, I can assure you that applying Western UX standards to Arabic interfaces simply doesn't work. The special features of Arabic language and Saudi user expectations require a specialized approach. + +* Relocated product images to the left portion, with product specifications and buy buttons on the right +* Modified the photo slider to move from right to left +* Incorporated a custom Arabic typeface that maintained readability at various scales + +If you're developing or revamping a website for the Saudi market, I advise working with specialists who really grasp the complexities of Arabic user experience rather than just adapting Western interfaces. + +Key channel insights: +* Messaging apps as primary engagement platforms for user assistance +* Ephemeral platforms functioning extremely effectively for specific segments +* Motion content consumption at significantly higher levels than global averages +* Twitter substantial effect on social conversation +* Instagram notably successful for premium companies \ No newline at end of file