Last month, a fashion retailer approached me after spending over 150,000 SAR on platform promotion with disappointing results. After restructuring their approach, we produced a 631% improvement in ROAS.
Essential adjustments:
- Loyalty duration adjustments for Saudi clients
- Word-of-mouth impact importance enhancements
- Seasonal spending habits recognition
- Prestige-motivated acquisitions assessment
Unexpected discoveries:
- Snapchat exceeding Image networks for certain products
- Evening promotion significantly exceeding daytime initiatives
- Dynamic media delivering higher ROI than fixed visuals
- Mobile performance outperforming desktop by considerable margins
A few months ago, a retail chain invested over 200,000 SAR in traditional ThreeSixty Marketing with underwhelming outcomes. After moving just 30% of that investment to handheld promotion, they saw a three hundred twenty-eight percent improvement in foot traffic.
Key considerations:
- Extended decision periods in Saudi buying paths
- Family influence factors in conversion actions
- Messaging as a significant but challenging-to-attribute influence channel
- Physical confirmation as the last conversion step
Essential modifications included:
- Adding preferred Saudi payment methods like local services
- Reducing delivery details for Saudi addresses
- Supplying Arabic language support throughout the transaction experience
- Presenting shipping schedules specific to Saudi areas
Our analysis has shown that Saudi consumers particularly value these confidence builders:
- Local office details
- Regional approval symbols
- Comprehensive exchange processes
- Local currency rates with inclusive delivery estimates
Assisting an gadget shop, we discovered that their standard checkout process was creating unnecessary friction for Saudi users. After implementing specialized improvements, their cart abandonment rate reduced by 37%.
A clothing brand saw a substantial improvement in smartphone sales after applying these improvements:
- Simplified input requirements
- Finger-optimized buttons
- Simplified checkout flow
- Improved speed periods
Recently, an web retailer was struggling with a disappointing 0.8% conversion rate despite high traffic. After implementing the approaches I'm about to reveal, their purchase ratio grew to 3.7%, generating a 362% growth in sales.
For a fashion brand, we conducted a thorough medium performance evaluation that uncovered their highest ROI channels were completely different from their worldwide norms. This discovery enabled a redistribution of investment that improved their total ROI by over two hundred percent.
For a high-end retailer, we created a Saudi-specific attribution approach that understood the distinctive buying journey in the Kingdom. This strategy uncovered that their social media investments were truly generating nearly three times more results than formerly measured.
Successful methods:
- Adding regional transaction options like local services
- Enhancing local details
- Featuring regional support access
- Incorporating credibility indicators customized for Saudi users