Unexpected discoveries:
- Ephemeral platforms surpassing Visual platforms for certain products
- Late advertising significantly exceeding afternoon efforts
- Dynamic material generating better ROI than static visuals
- Smartphone effectiveness exceeding computer by considerable degrees
For a store owner, we found that their voice search appearance was restricted because they had prepared mostly for foreign language queries. After adding tailored Arabic website Usability voice search improvement, their discovery rate improved by two hundred seventeen percent.
A few months ago, a store owner approached me after spending over 500,000 SAR on digital marketing with disappointing outcomes. After redesigning their approach, we generated a 743% increase in value generated.
Helping a healthcare provider, we rewrote their information to incorporate full inquiries that users would verbally request, such as "Where can I find a dermatologist in Riyadh?" This approach improved their audio query discovery by seventy-three percent.
Important elements:
- Protracted evaluation stages in Saudi conversion routes
- Family influence factors in buying choices
- Messaging as a significant but difficult-to-track impact medium
- Face-to-face validation as the ultimate buying stage
After extended periods of underwhelming results despite significant promotional expenses, their revised placement produced a significant increase in product choice and a one hundred eighty-seven percent growth in sales.
Important support aspects to evaluate for positioning:
- Connection foundation of support
- Anticipation of promptness
- Physical exchange inclination
- Complete difficulty elimination anticipation
- Standing appreciation during service delivery
A few weeks ago, a hotel owner realized that their digital platform was virtually invisible from spoken searches. After executing the approaches I'm about to share, they're now appearing in 47% of appropriate voice searches.
For a high-end retailer, we created a cultural segmentation methodology that discovered five distinct cultural segments within their audience. This strategy improved their campaign effectiveness by over one hundred seventy percent.
Essential progress elements to evaluate for differentiation:
- Functional advantages emphasis over originality
- Social acceptability of technological adoption
- Established procedure improvement rather than elimination
- Ease of integration into existing lifestyles
- Household advantages framing
Important methods included:
- Metropolitan-centered divisions beyond basic regions
- District-based targeting
- Urban vs. rural differences
- Expatriate concentration areas
- Traveler locations vs. local neighborhoods
Key prestige dimensions to evaluate for differentiation:
- Understated indication vs. clear exhibition
- Social confirmation of standing
- Accomplishment focus alongside inheritance recognition
- Sharing manifestation as exclusivity indication
- Faith association of luxury consumption
After extended periods of using standard population divisions, their improved locally-relevant classification methodology produced a two hundred forty-one percent growth in campaign effectiveness and a 163% drop in marketing expenses.
A digital brand completely changed their market performance by executing a repositioning approach that combined advancement with established practices. This approach increased their brand appeal by over one hundred forty percent.
For a apparel brand, we performed a comprehensive channel effectiveness analysis that discovered their highest ROI channels were completely different from their worldwide norms. This finding allowed a shift of spending that enhanced their overall ROI by 213%.
Last year, I was sitting in this luxurious office in Riyadh (you know, one of those places with the floor-to-ceiling windows and overpriced modern art), nodding along as an agency promised me the world. Six months and 50,000 SAR later, our traffic had increased by a mere... wait for it... 3%. Not exactly the return I was expecting! <20><><ED><A0><BE><ED>♂️
Important divisions included:
- Device preference tendencies
- Application utilization behaviors
- Network connection methods
- Information accessing behaviors
- Digital purchasing sophistication stages
When evaluating online marketing options, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your unhappiest client?" The responses to this question tell you ALL YOU NEED TO KNOW about an agency's integrity.
For a high-end retailer, we created a locally-relevant attribution model that acknowledged the distinctive path to purchase in the Kingdom. This technique discovered that their network expenses were actually generating two hundred eighty-six percent more value than earlier assessed.
I'm running a small business meetup in Riyadh next month where we'll be exploring more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share experiences over some good Saudi coffee!