Add '# Breaking Down Web Design Investment in The Kingdom'

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Isidra Brock 4 months ago
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My family member Mohammed initially chose the least expensive proposal for his business website, only to realize later that it omitted content development resulting in an unforeseen 8,000 SAR cost for expert content creation.
Through extensive testing for a meal service customer, we found that advertisements presented between night time dramatically outperformed those delivered during traditional prime times, generating substantially higher purchases.
When I launched my e-commerce business three years ago, I was certain that our special products would stand out naturally. I overlooked competitor analysis as a waste of time a choice that practically ruined my entire business.
I toured a web design agency in Jeddah last quarter where they displayed me the difference between their themed and unique projects. The design quality was immediately apparent the bespoke sites looked unmistakably more refined and memorable.
For a hotel brand, we found that word-for-word transfer of their global search terms produced highly unproductive costs. After implementing a culturally-appropriate query strategy, their CPA dropped by 73%.
For a production business, we developed a modernization approach that focused on cultural alignment. This strategy decreased pushback by over seventy percent and expedited adoption by one hundred eighty-three percent.
Additional timing discoveries included:
* Decreased rivalry during prayer times with stable results
* Greater response on weekends especially after sunset prayers
* Periodic changes requiring investment changes during religious occasions
* Academic calendar impacts on certain categories
Effective approaches included:
* Emphasizing communal benefits rather than personal benefits
* Adding subtle religious references where appropriate
* Adjusting offer terminology to correspond to Saudi cultural norms
* Developing separate creative alternatives for various areas within the Kingdom
As someone who has created over 30 Arabic websites in the recent years, I can assure you that applying Western [UX Design For Arabic Websites](https://wptavern.com/forums/users/mvtwerner3563149/) practices to Arabic interfaces falls short. The unique characteristics of Arabic script and Saudi user behaviors require a totally unique approach.
Recently, a store owner approached me after spending over 250,000 SAR on underperforming paid search campaigns. After revamping their strategy, we achieved a dramatic increase in advertising efficiency.
* Use fonts purposely developed for Arabic on-screen viewing (like Boutros) rather than traditional print fonts
* Enlarge line height by 150-175% for enhanced readability
* Use right-aligned text (never center-aligned for primary copy)
* Stay away from compressed Arabic typefaces that diminish the characteristic letter forms
Important components included:
* Smartphone-prioritized creative styles
* Touch-to-contact enhancements for voice-preferred customers
* Software marketing for relevant searches
* Device-specific destination sites
Rather than fixating exclusively on finding the lowest quote, consider the likely outcomes that a superior website will generate for your business. A professionally created site is an investment that will keep delivering value for years to come.
Important methods included:
* Collaborating with Saudi local users to determine real query patterns
* Analyzing local competitors for keyword insights
* Creating a dual-language query framework to capture all potential users
* Applying regional linguistic differences rather than classical terminology
Someone I know who runs a café in [compare SEO agencies Riyadh](http://stewardcorp.com/bbs/board.php?bo_table=free&wr_id=567637) at first hesitated at the added 12,000 SAR for an booking system, but subsequently shared me it recovered its cost within 90 days by decreasing personnel resources spent on phone reservations.
I recommend classifying competitors as:
* Direct competitors (offering equivalent products/services)
* Secondary competitors (with limited resemblance)
* Potential disruptors (new entrants with game-changing potential)
* Place the most important content in the right upper corner of the page
* Arrange page sections to advance from right to left and top to bottom
* Apply stronger visual emphasis on the right side of equal layouts
* Ensure that directional icons (such as arrows) orient in the appropriate direction for RTL interfaces
During my recent project for a financial services company in Riyadh, we observed that users were consistently selecting the wrong navigation items. Our eye-tracking revealed that their eyes naturally progressed from right to left, but the main navigation elements were positioned with a left-to-right importance.
* Relocated product photos to the left area, with product details and purchase buttons on the right side
* Modified the product gallery to advance from right to left
* Added a custom Arabic text style that preserved clarity at various sizes
If you're creating or revamping a website for the Saudi market, I urge consulting designers who genuinely comprehend the subtleties of Arabic user experience rather than simply translating Western layouts.
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